Why reservations/pre-orders?

It took a few years in the e-commerce space to learn we can't make that approach square with our zero-waste ethos or our vision of responsible/ethical capitalism.
Producing high quality, small batch, made in the U.S., zero-waste products requires up-front investment. Once we begin accruing these costs, we are compelled to invest in social media advertising in order to market and sell the planners as quickly as possible. This type of advertising is expensive and insidious - once you start, it’s increasingly hard to stop, and to make it effective, it requires marketing tactics that feel manipulative and out of alignment with our principles (Buy More Save More!! 🤮 Special Sale Ends Today!)
On top of marketing and advertising costs, there is the cost and carbon footprint of freighting thousands of planners (essentially shipping trees) from California to a fulfillment center that is equipped to store, pack, and ship orders 100% plastic-free, on demand. In the end, we were playing a zero-sum (or worse) numbers game , which is why we have needed to step back and reshape how we operate.

Reservations/Pre-Orders ensure every planner produced has a home before it is made.
Securing funds for production ahead of time allows us to manage the required material deposits and manufacturing costs without loans, and without gambling on the variable effectiveness of advertising.

Thank you for being part of this effort to reduce waste, and to build a community to support an alternative to mass-marketing and mindless consumerism, in favor of small businesses making products of integrity in the United States.
Heather + Nikki
founders | waste fanatics
Wisdom Zero Waste